“Basketball Deconstructed“ American Express’ 2018 NBA All-Star Experience
All-Star Weekend is a celebration of more than just basketball. It’s where basketball art, tech, and culture intersect. So, we created an experience that highlighted all three by deconstructing the game itself—giving fans a ‘gram-worthy experience.

My Roles
Concept Development

Project Recognition
Press
Forbes, SB Nation, The Wrap, The Post Game, The Undefeated, Bossip, Baller Status

Awards
Clio Sports Silver