“Basketball Deconstructed“ American Express’ 2018 NBA All-Star Experience
All-Star Weekend is a celebration of more than just basketball. It’s where basketball art, tech, and culture intersect. So, we created an experience that highlighted all three by deconstructing the game itself—giving fans a ‘gram-worthy experience.

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Concept Development

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Forbes, SB NationThe Wrap, The Post GameThe Undefeated, Bossip, Baller Status

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