"Honestly Delicious" Honey Nut Cheerios Taste Campaign 2016
Every box of Honey Nut Cheerios uses real, delicious ingredients. Honest. (Right hand up.) So, to inform consumers of this little-known fact, we decided to highlight natural characteristics of our ingredients—the good, good-er, and the sticky. A real, honest look at honestly delicious ingredients.

My Roles
Concept Development, Copywriting

Social Video
These cuts were specifically concepted for Facebook's newsfeed. Because, at the time, Facebook didn't autoplay sound.