"Honestly Delicious" Honey Nut Cheerios Taste Campaign 2016
Every box of Honey Nut Cheerios uses real, delicious ingredients. Honest. (Right hand up.) So, to inform consumers of this little-known fact, we decided to highlight natural characteristics of our ingredients—the good, good-er, and the sticky. A real, honest look at honestly delicious ingredients.
My Roles
Concept Development, Copywriting
Every box of Honey Nut Cheerios uses real, delicious ingredients. Honest. (Right hand up.) So, to inform consumers of this little-known fact, we decided to highlight natural characteristics of our ingredients—the good, good-er, and the sticky. A real, honest look at honestly delicious ingredients.
My Roles
Concept Development, Copywriting
Social Video
These cuts were specifically concepted for Facebook's newsfeed. Because, at the time, Facebook didn't autoplay sound.
These cuts were specifically concepted for Facebook's newsfeed. Because, at the time, Facebook didn't autoplay sound.