"A Touch of Love" Pampers Swaddlers -3 Diaper Launch
For premature babies, touch isn’t only a sign of love. It’s what they need to survive and grow. But, due to their fragility and the NICU wires, physical touch can be limited. So parents find alternative ways to show their love.
Written as a love poem from different parents to their babies, “A Touch of Love” launches Pampers smallest diaper ever.
Concept Development and Copywriting