“See the Power“ Powerade’s 2019 FIFA Women’s World Cup Campaign
In 1999, Brandi Chastain’s goal clenched a historic Women’s World Cup victory—encouraging young girls nationwide to pick up a ball, lace up their cleats, and head on to the pitch. So, for the 20th anniversary of this win—the 2019 FIFA Women’s World Cup—we celebrated the moment’s impact with a story that follows Crystal Dunn’s (Women’s National Team rising star) journey to the world stage. A story that allowed us to demonstrate the power of equal coverage and representation in sports.
Concept Development, Copywriting, Creative Direction
Forbes, The Drum
Originally slated to be an online film, the CMO of Coca-Cola liked it so much the client moved around other media to run it during the Women’s World Cup and beyond.
Below is a fraction of the other assets we created for the campaign. There were Snaps, ‘grams, and banners galore.