"Clean and Green" Tide Purclean Launch
To launch Tide Purclean—their first-ever bio-based detergent—we created an educational video about its benefits that was as sustainable as the detergent itself. We used recycled Tide bottles, repurposed aluminum cans, and even made figurines out of lint. Yes, lint.

Then, to help extend the video's reach, we also hired an influencer, Tiffany Alvord, to sing on the original track and do a cover of the song.

My Roles
Concept Development, Copywriting, and Lyricist