"Odor Adversaries" Tide + Downy Odor Defense Collection Launch
To launch The Tide + Downy Odor Defense Collection, we decided to call out the nameless adversaries Tide + Downy defend against. The recurring odors that fight you at every turn. And return when you least expect it.
Odor Adversaries.
My Roles
Concept Development and Copywriting
To launch The Tide + Downy Odor Defense Collection, we decided to call out the nameless adversaries Tide + Downy defend against. The recurring odors that fight you at every turn. And return when you least expect it.
Odor Adversaries.
My Roles
Concept Development and Copywriting
