"#MyFootballFantasy" Visa's NFL 2013 Sponsorship Campaign
Visa’s #MyFootballFantasy campaign gave fans the chance to live out their ultimate football fantasies. If they could dream it up, they could live it out. To enter the contest, fans could tweet or Instagram their fantasies using our hashtag, or submit them on our site.
My Roles
Concept Development, Copywriting, Content Strategy, Social Strategy
Project Recognition
Clio Sports Bronze - Partnerships, Sponsorships & Endorsements - Integrated Campaign
Webby Honoree - Interactive Advertising & Media - Display & Banner Advertising
Adweek
Ad Age
Various Local Newspapers and News Broadcasts
Visa’s #MyFootballFantasy campaign gave fans the chance to live out their ultimate football fantasies. If they could dream it up, they could live it out. To enter the contest, fans could tweet or Instagram their fantasies using our hashtag, or submit them on our site.
My Roles
Concept Development, Copywriting, Content Strategy, Social Strategy
Project Recognition
Clio Sports Bronze - Partnerships, Sponsorships & Endorsements - Integrated Campaign
Webby Honoree - Interactive Advertising & Media - Display & Banner Advertising
Adweek
Ad Age
Various Local Newspapers and News Broadcasts