https://kassandrapollard.com Kassandra's Portfolio Tue, 04 Jul 2023 17:12:19 +0000 https://kassandrapollard.com en https://kassandrapollard.com/Main Mon, 25 Dec 2017 02:45:20 +0000 Kassandra's Portfolio https://kassandrapollard.com/Main KASSANDRA M. POLLARD Full-Time ACD Copywriter Part-Time Writer-Writer ︎ SCROLL&nbsp;︎ https://kassandrapollard.com/Ad-Words Tue, 26 Dec 2017 01:21:08 +0000 Kassandra's Portfolio https://kassandrapollard.com/Ad-Words AD WORDS <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/8819379506c78fff9a5b111b717cc524a00290b272462761d2f0d844e123b51e/SAS_TBL_Portfolio_Thumbnail.jpg" data-mid="144517415" border="0" src="https://freight.cargo.site/w/320/i/8819379506c78fff9a5b111b717cc524a00290b272462761d2f0d844e123b51e/SAS_TBL_Portfolio_Thumbnail.jpg" /> SAS | "The Batting Lab" Award-winning, Experiential, Online Video, Social, Interactive, Mobile <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/56da668c56b31c696199aeb7f8b78c179b64978c2b26b14690b7d16c0960565e/NYL_Multiplier_Portfolio_Thumbnail_1.jpg" data-mid="144517084" border="0" src="https://freight.cargo.site/w/320/i/56da668c56b31c696199aeb7f8b78c179b64978c2b26b14690b7d16c0960565e/NYL_Multiplier_Portfolio_Thumbnail_1.jpg" />New York Lottery | "Meet the Multipliers” TV, Online Video, Radio, OOH, Print, Social, Interactive <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/cedbd23becb6199ff59ade03e5ca1238705b2da809e255049a330418aaa3fb62/Olay_FTR_Portfolio_Thumbnail.jpg" data-mid="24309526" border="0" src="https://freight.cargo.site/w/320/i/cedbd23becb6199ff59ade03e5ca1238705b2da809e255049a330418aaa3fb62/Olay_FTR_Portfolio_Thumbnail.jpg" /> Olay | "Face the Runway" Experiential, Online Video, Social <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/a6e4e4da4054d2fbe1d4febbc53faf1b6bebdc6fdd67a258e445c2b442c8a46b/SD_PTM_Portfolio_Thumbnail_3.png" data-mid="189783212" border="0" src="https://freight.cargo.site/w/320/i/a6e4e4da4054d2fbe1d4febbc53faf1b6bebdc6fdd67a258e445c2b442c8a46b/SD_PTM_Portfolio_Thumbnail_3.png" /> Snapdragon | "Power to Move" Online Video, Social,&nbsp;OOH, Print, Interactive <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/e1e3922dec661f692d9ed1d73513e4cab2f96996a997acadcf62e938b1a5d163/NYL_MOTMT_Portfolio_Thumbnail_2.jpg" data-mid="144515078" border="0" src="https://freight.cargo.site/w/320/i/e1e3922dec661f692d9ed1d73513e4cab2f96996a997acadcf62e938b1a5d163/NYL_MOTMT_Portfolio_Thumbnail_2.jpg" />New York Lottery | "The Mystery of the Missing Ticket" Online Video, Social, Podcast <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/2a4448f7f7ba10ee78eb229827ed3b994765ee91ba74bbe0594d2337fc115f7d/Powerade_WWC_Portfolio_Thumbnail_7.png" data-mid="45161064" border="0" src="https://freight.cargo.site/w/320/i/2a4448f7f7ba10ee78eb229827ed3b994765ee91ba74bbe0594d2337fc115f7d/Powerade_WWC_Portfolio_Thumbnail_7.png" />Powerade | "See the Power" TV, Online Video, Social, Interactive, Mobile <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/52e9fdc3d896270659e2985c684464633966560b63825c0eb38315eec2d56e17/prt_320x212_1480009297.jpg" data-mid="8405770" border="0" src="https://freight.cargo.site/w/320/i/52e9fdc3d896270659e2985c684464633966560b63825c0eb38315eec2d56e17/prt_320x212_1480009297.jpg" /> Pampers | "A Touch of Love" Online Video, Social <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/998a7c18ea7f9b8cedbd688262ba20a73f22b0941976950f5a2a53c160e0158f/prt_320x212_1464883172.jpg" data-mid="8405775" border="0" src="https://freight.cargo.site/w/320/i/998a7c18ea7f9b8cedbd688262ba20a73f22b0941976950f5a2a53c160e0158f/prt_320x212_1464883172.jpg" /> Tide | "Odor Adversaries" TV, Online Video, Print, Social <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/d3365e1cc6e543d39812ef939ff8018c08249219efd353a0667eec95bed0c6ae/prt_320x212_1473434188.jpg" data-mid="8405772" border="0" src="https://freight.cargo.site/w/320/i/d3365e1cc6e543d39812ef939ff8018c08249219efd353a0667eec95bed0c6ae/prt_320x212_1473434188.jpg" /> Cheerios | "Honestly Delicious" TV, Online Video, Social https://kassandrapollard.com/Other-Words Tue, 26 Dec 2017 03:54:52 +0000 Kassandra's Portfolio https://kassandrapollard.com/Other-Words OTHER WORDS <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/4baddc333a30b274997369bf1629feb22dd5ae7844fbf0a399b32f5cc9cdf2d0/Adult_Hoodwinks_Portfolio_Thumbnail.png" data-mid="189641983" border="0" src="https://freight.cargo.site/w/320/i/4baddc333a30b274997369bf1629feb22dd5ae7844fbf0a399b32f5cc9cdf2d0/Adult_Hoodwinks_Portfolio_Thumbnail.png" /> “Adulthood Winks” Picture Book Series <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/1d31603fd64ef0c6fe8bd163f720dd9beb77e7c4caa51137273ab2ae5ab8d578/Consensual_Greetings_Portfolio_Thumbnail.jpg" data-mid="10273996" border="0" src="https://freight.cargo.site/w/320/i/1d31603fd64ef0c6fe8bd163f720dd9beb77e7c4caa51137273ab2ae5ab8d578/Consensual_Greetings_Portfolio_Thumbnail.jpg" />“Consensual Greetings” <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/cf166dfa0f686858cf5bed652c7f15931165ab4f16adaffb269d73db7d2fad8e/Meet_Cute_Actually_Portfolio_Thumbnail2.jpg" data-mid="68824077" border="0" src="https://freight.cargo.site/w/320/i/cf166dfa0f686858cf5bed652c7f15931165ab4f16adaffb269d73db7d2fad8e/Meet_Cute_Actually_Portfolio_Thumbnail2.jpg" /> “Meet Cute Actually” Podcast <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/968441d71b532357f219067242e734d81eaf2211c6e6be1b800a1c8a2a4798b6/Were_Not_Friends_Portfolio_Thumbnail.jpg" data-mid="8436597" border="0" src="https://freight.cargo.site/w/320/i/968441d71b532357f219067242e734d81eaf2211c6e6be1b800a1c8a2a4798b6/Were_Not_Friends_Portfolio_Thumbnail.jpg" />Sketch Comedy https://kassandrapollard.com/Me-Words Tue, 04 Jul 2023 17:12:19 +0000 Kassandra's Portfolio https://kassandrapollard.com/Me-Words ME&nbsp;WORDS <img width="320" height="212" width_o="320" height_o="212" data-src="https://freight.cargo.site/t/original/i/19d6db555862e7c81a9af5b920932dda2109ff16d83b7bb563efb82d93124226/about_me_portfolio_thumbnail.png" data-mid="189888946" border="0" src="https://freight.cargo.site/w/320/i/19d6db555862e7c81a9af5b920932dda2109ff16d83b7bb563efb82d93124226/about_me_portfolio_thumbnail.png" /> https://kassandrapollard.com/Snapdragon-Power-to-Move Mon, 03 Jul 2023 15:22:11 +0000 Kassandra's Portfolio https://kassandrapollard.com/Snapdragon-Power-to-Move "Power to Move" Snapdragon Global Brand Campaign 2023Snapdragon is a leader in the chip technology that powers your favorite mobile devices—from headphones to mobile phones to extended reality headsets. For years, they’ve been a brand name in Asia. But, in the West, most people only know the brand names of the technology Snapdragon powers. So, to change this, we pitched and developed a campaign that shows people the reason why they love their favorite device is because of the powerful technology within. Technology that has the ability to inspire emotion and to move. My RolesConcept Development, Copywriting, Creative Direction The campaign had a mixture of video, OOH, digital, and social deliverables that spanned the range of their product categories.&nbsp; <img width="380" height="380" width_o="380" height_o="380" data-src="https://freight.cargo.site/t/original/i/fe46ea5ecd4a9ab27c3410ce7aa947b6f722707d196d6c31ea7df8c8b02da4a1/MASTER_QUALCOMM_SNAPDRAGON_AUDIO_MANCHESTERUNITED_15_1x1.gif" data-mid="189782042" border="0" src="https://freight.cargo.site/w/380/i/fe46ea5ecd4a9ab27c3410ce7aa947b6f722707d196d6c31ea7df8c8b02da4a1/MASTER_QUALCOMM_SNAPDRAGON_AUDIO_MANCHESTERUNITED_15_1x1.gif" /> <img width="141" height="244" width_o="141" height_o="244" data-src="https://freight.cargo.site/t/original/i/c544a08f94d251fc2080ce07ff397218962068573bbd12a81fa114ae256dddbc/SD_brand_static_social_9x16.png" data-mid="189783608" border="0" src="https://freight.cargo.site/w/141/i/c544a08f94d251fc2080ce07ff397218962068573bbd12a81fa114ae256dddbc/SD_brand_static_social_9x16.png" /> <img width="3134" height="2089" width_o="3134" height_o="2089" data-src="https://freight.cargo.site/t/original/i/f127509a723b008ddc349dd96c31bf0114537b68110dbe2edaae0efafc817377/SD_BillboardEscalator_XR.png" data-mid="189782047" border="0" src="https://freight.cargo.site/w/1000/i/f127509a723b008ddc349dd96c31bf0114537b68110dbe2edaae0efafc817377/SD_BillboardEscalator_XR.png" /> <img width="4231" height="2785" width_o="4231" height_o="2785" data-src="https://freight.cargo.site/t/original/i/e31211c95e0e3d0fc4b21e7dc680c29f9d41fa4548b26dc5f02f364e3f341d43/SD_LargeBillboard_VictoryDance.jpeg" data-mid="189782069" border="0" src="https://freight.cargo.site/w/1000/i/e31211c95e0e3d0fc4b21e7dc680c29f9d41fa4548b26dc5f02f364e3f341d43/SD_LargeBillboard_VictoryDance.jpeg" /> <img width="1355" height="349" width_o="1355" height_o="349" data-src="https://freight.cargo.site/t/original/i/5471aa050651ec0da7e11266f86c08a8c303daf283aa82902c9d15a51bc7e0bf/SD_audio_static_banner_horiztonal.png" data-mid="189783655" border="0" src="https://freight.cargo.site/w/1000/i/5471aa050651ec0da7e11266f86c08a8c303daf283aa82902c9d15a51bc7e0bf/SD_audio_static_banner_horiztonal.png" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/bbe1333156a225cc1b1b5f3a87a286945d4d08c5a3b2fbaa76a7161757278c4d/SD_BusShelterNight_Camera.jpeg" data-mid="189782063" border="0" src="https://freight.cargo.site/w/1000/i/bbe1333156a225cc1b1b5f3a87a286945d4d08c5a3b2fbaa76a7161757278c4d/SD_BusShelterNight_Camera.jpeg" /> <img width="312" height="554" width_o="312" height_o="554" data-src="https://freight.cargo.site/t/original/i/28ddc1e461ee20daf90e5f1ba1d1b31ff3bd2f6395663a8284d163b9620f60e4/MASTER_QUALCOMM_SNAPDRAGON_GAMING_PROSERIES_15_9x16.gif" data-mid="189782045" border="0" src="https://freight.cargo.site/w/312/i/28ddc1e461ee20daf90e5f1ba1d1b31ff3bd2f6395663a8284d163b9620f60e4/MASTER_QUALCOMM_SNAPDRAGON_GAMING_PROSERIES_15_9x16.gif" /> <img width="2496" height="2000" width_o="2496" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e98ccc5495c4090506442e90a39a4b0725e0be731e7a4de0fb7b321f07d077b1/SD_BillboardVCity_Awestruck.png" data-mid="189782048" border="0" src="https://freight.cargo.site/w/1000/i/e98ccc5495c4090506442e90a39a4b0725e0be731e7a4de0fb7b321f07d077b1/SD_BillboardVCity_Awestruck.png" /> <img width="508" height="508" width_o="508" height_o="508" data-src="https://freight.cargo.site/t/original/i/c13e00ba7af05cd7f8a481e0fb07eec06ceb7b64fd66321ca31330c09479f437/SD_brand_static_social.png" data-mid="189783609" border="0" src="https://freight.cargo.site/w/508/i/c13e00ba7af05cd7f8a481e0fb07eec06ceb7b64fd66321ca31330c09479f437/SD_brand_static_social.png" /> <img width="4913" height="3280" width_o="4913" height_o="3280" data-src="https://freight.cargo.site/t/original/i/01c454314f58834d952898e950c5f4d572dd6cde4a7162156c653e26806e9d64/SD_SUBWAY_BB_Paradise.jpeg" data-mid="189782072" border="0" src="https://freight.cargo.site/w/1000/i/01c454314f58834d952898e950c5f4d572dd6cde4a7162156c653e26806e9d64/SD_SUBWAY_BB_Paradise.jpeg" /> <img width="477" height="845" width_o="477" height_o="845" data-src="https://freight.cargo.site/t/original/i/391ecac2b2dc902ee18aa5d6178227afa837253f01b8c52ca6a427ff717369b0/SD_audio_static_OOH_vertical.png" data-mid="189783607" border="0" src="https://freight.cargo.site/w/477/i/391ecac2b2dc902ee18aa5d6178227afa837253f01b8c52ca6a427ff717369b0/SD_audio_static_OOH_vertical.png" /> <img width="388" height="484" width_o="388" height_o="484" data-src="https://freight.cargo.site/t/original/i/413e0b8045db681bba6b6327aca4e78ac5aa16fa201dbbfc552347c6bc5b63e6/MASTER_QUALCOMM_SNAPDRAGON_CAMERA_MANCHESTERUNITED_15_4x5.gif" data-mid="189782044" border="0" src="https://freight.cargo.site/w/388/i/413e0b8045db681bba6b6327aca4e78ac5aa16fa201dbbfc552347c6bc5b63e6/MASTER_QUALCOMM_SNAPDRAGON_CAMERA_MANCHESTERUNITED_15_4x5.gif" /> As the lead writer on the campaign, it was also my job to define the new voice for the brand. As chief word nerd, it was my absolute pleasure to geek out on the nuances of language for a bit, and host a voice workshop to train their in-house writers. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2547b272821654bde88cc431cc9077bd865c1b401df11e232aa0cae7161510ee/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_2.jpg" data-mid="189885754" border="0" src="https://freight.cargo.site/w/1000/i/2547b272821654bde88cc431cc9077bd865c1b401df11e232aa0cae7161510ee/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_2.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/917dc2f4a84b8196b4242e423babbe6a749f433370a8ffe7a02970f1940553bb/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_1.jpg" data-mid="189885753" border="0" src="https://freight.cargo.site/w/1000/i/917dc2f4a84b8196b4242e423babbe6a749f433370a8ffe7a02970f1940553bb/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_1.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f23ff16c93477880bd54a856853c7b13e465c04d273a4de1fd1d23bf665de7dc/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_3.jpg" data-mid="189885756" border="0" src="https://freight.cargo.site/w/1000/i/f23ff16c93477880bd54a856853c7b13e465c04d273a4de1fd1d23bf665de7dc/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_3.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c04b136a39724478054181850c39cbdd3b1bcdde183e2ad11d860fe0abaf5868/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_7.jpg" data-mid="189885762" border="0" src="https://freight.cargo.site/w/1000/i/c04b136a39724478054181850c39cbdd3b1bcdde183e2ad11d860fe0abaf5868/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_7.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/7138037c6462f8b3392d3a237518d3240dba4d52acbe8e8bf0bc31c944bc6f7b/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_4.jpg" data-mid="189885758" border="0" src="https://freight.cargo.site/w/1000/i/7138037c6462f8b3392d3a237518d3240dba4d52acbe8e8bf0bc31c944bc6f7b/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_4.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/0cb03df4eeb6e9dc74607e22b68608b332cfa2141dd2595fd401d8b1031073ce/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_6.jpg" data-mid="189885760" border="0" src="https://freight.cargo.site/w/1000/i/0cb03df4eeb6e9dc74607e22b68608b332cfa2141dd2595fd401d8b1031073ce/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_6.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2e247f0ac6b2518aaf24d94ea77319c9a06901f306d3ed0cac7579b0ac51f363/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_5.jpg" data-mid="189885759" border="0" src="https://freight.cargo.site/w/1000/i/2e247f0ac6b2518aaf24d94ea77319c9a06901f306d3ed0cac7579b0ac51f363/Snapdragon_Brand_Guidelines_VerbalID_R4_PRIMARY_Page_5.jpg" /> https://kassandrapollard.com/SAS-The-Batting-Lab Thu, 02 Jun 2022 22:08:03 +0000 Kassandra's Portfolio https://kassandrapollard.com/SAS-The-Batting-Lab window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-47551364-1'); "The Batting Lab" SAS Brand ActivationOver half of American kids play baseball and softball. Less than half of them understand data. But, unfortunately, while less than 1% of them will go to play professional ball as a career, the ability to read, work with, and communicate using data will be the most in-demand job skill by 2030. So, to get kids ready for their most-likely future, SAS used their love of the game to secretly pitch them on data literacy with The Batting Lab.A custom, AI-powered batting cage designed to track a batter’s swing, body position, ball-flight statistics, and more to improve their swing while improving their understanding of data.&nbsp; My Roles Concept Development, Copywriting, Content Strategy, Messaging Design, User Experience Design, Creative Direction Project RecognitionCBS,&nbsp;The Today Show, Muse by Clio, Adweek Ad of the Day, Shots Ad of the Day, LBB Online, CNETADCGold, InnovationSilver, AI/ProcessBronze, Craft/Use of TechnologyMerit, AI/Idea AICP Next - Shortlist, Creative Data Cannes - Shortlist, Creative DataClio - Bronze, Creative Use of Data D+AD - Shortlist, Connected Experiences EffieSilver, B2B ProductsFinalist, Software + Apps One Show - Merit, Spatial Design/Experiental + Immersive Shorty - Winner, Education Webby Webby Winner, Apps, dApps and Software, Learning &amp; EducationPeople’s Voice Winner, Apps, dApps and Software, Learning &amp; EducationNominee, Advertising, Media &amp; PR, Installation or Experience <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/2be85750e5830e05a5e4712f46cd029935b3a82c095c47d473b8ec720e1925ec/IMG_0734_MADDIE.jpg" data-mid="144472210" border="0" src="https://freight.cargo.site/w/1000/i/2be85750e5830e05a5e4712f46cd029935b3a82c095c47d473b8ec720e1925ec/IMG_0734_MADDIE.jpg" /> <img width="7715" height="5146" width_o="7715" height_o="5146" data-src="https://freight.cargo.site/t/original/i/0ead4f8c396d208f6441aaebf3ba9dfa0d6e511ab30a944c84b2c7e397f7a68d/_DSC0320-306.jpg" data-mid="144401443" border="0" src="https://freight.cargo.site/w/1000/i/0ead4f8c396d208f6441aaebf3ba9dfa0d6e511ab30a944c84b2c7e397f7a68d/_DSC0320-306.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/4df6815c863519685a95dbd244609f3ce79d8959fcd9e203f3f670785cf8ab3e/IMG_0015-324.jpg" data-mid="144401577" border="0" src="https://freight.cargo.site/w/1000/i/4df6815c863519685a95dbd244609f3ce79d8959fcd9e203f3f670785cf8ab3e/IMG_0015-324.jpg" /> <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/e95fc37f74dc87495e28787a6706ef23e52366972354e984e57be0112bee9269/MicrosoftTeams-image-14.png" data-mid="144472209" border="0" src="https://freight.cargo.site/w/1000/i/e95fc37f74dc87495e28787a6706ef23e52366972354e984e57be0112bee9269/MicrosoftTeams-image-14.png" /> <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/199bffb6b2ac09555f7830046c6619fa5070bb4ac26e7cc600515dc60d14c76a/_DSC0319-305.jpg" data-mid="144401442" border="0" src="https://freight.cargo.site/w/1000/i/199bffb6b2ac09555f7830046c6619fa5070bb4ac26e7cc600515dc60d14c76a/_DSC0319-305.jpg" /> <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/f8b72f3d39132a194be8e7ccbd908e093e228d0996d535593c971fffbce4c4f7/_DSC0285-271.jpg" data-mid="144401470" border="0" src="https://freight.cargo.site/w/1000/i/f8b72f3d39132a194be8e7ccbd908e093e228d0996d535593c971fffbce4c4f7/_DSC0285-271.jpg" /> <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/4d8c381816b9b12b3a52ba18650be0c780183b35dbdce51235aa63d110593f16/PR_Image.png" data-mid="144472067" border="0" src="https://freight.cargo.site/w/1000/i/4d8c381816b9b12b3a52ba18650be0c780183b35dbdce51235aa63d110593f16/PR_Image.png" /> How the Cage Worked The Batting Lab was the first-of-its-kind to turn player data into real-time coaching instruction. It was able to do this by using cameras, sensors, AI, computer vision, and IoT analytics to ultimately collect over 50,000 data points per hit. It would, then, provide instant feedback and suggestions on how to improve each kid’s swing, and more in-depth feedback at the end of every session—allowing the kids to explore their data.&nbsp; <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/7ced913be5cbd1b9e5907df9e9cce1ecf6d6de2a17d23447aebf569e86a0cc4d/BATTING_LAB_SUPPORTING_IMAGE_3.jpg" data-mid="184122118" border="0" src="https://freight.cargo.site/w/1000/i/7ced913be5cbd1b9e5907df9e9cce1ecf6d6de2a17d23447aebf569e86a0cc4d/BATTING_LAB_SUPPORTING_IMAGE_3.jpg" /> How the Program Worked The program consisted of twelve, 30-45 minute, interactive sessions. Six instructional ones that walked the kids through the six swing segments, and six free swings that allowed them to analyze and interpret the data for themselves. I was in charge of writing, editing, and tracking all twelve, as well as organizing the content strategy. Below is an example of one of those sessions. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/85146e3a227d5efc6b9c7d2af50efe9ae7569ad8e976dd0ece592a1dc7e04d26/SUPPORTING_CONTENT_BATTING_LAB_CREATIVE_DATA.jpg" data-mid="184122123" border="0" src="https://freight.cargo.site/w/1000/i/85146e3a227d5efc6b9c7d2af50efe9ae7569ad8e976dd0ece592a1dc7e04d26/SUPPORTING_CONTENT_BATTING_LAB_CREATIVE_DATA.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/8a68d42265fea394f7c00028b59584c638aa67c4121a515f1119edd654f8699a/BATTING_LAB_SUPPORTING_IMAGE_5_b.jpg" data-mid="184122121" border="0" src="https://freight.cargo.site/w/1000/i/8a68d42265fea394f7c00028b59584c638aa67c4121a515f1119edd654f8699a/BATTING_LAB_SUPPORTING_IMAGE_5_b.jpg" /> What Happened By the end of the program, the kids were able to look at the data and pinpoint areas for improvement and growth. So, not only did every single kid improve their swing, they also improved their understanding of data.&nbsp; Drew’s Swing&nbsp;Session 1 <img width="725" height="408" width_o="725" height_o="408" data-src="https://freight.cargo.site/t/original/i/a6687d00bdf119a0878c8d3c91953bcea884aa1629a18450111006f7332fb30f/Drew_B.gif" data-mid="144401369" border="0" src="https://freight.cargo.site/w/725/i/a6687d00bdf119a0878c8d3c91953bcea884aa1629a18450111006f7332fb30f/Drew_B.gif" />Session 12 <img width="725" height="408" width_o="725" height_o="408" data-src="https://freight.cargo.site/t/original/i/9f7429d4d757e6cd244c49e61aa7dc694dacf23adeb3f23d6216fb9e9bbeb8da/Drew_E.gif" data-mid="144401370" border="0" src="https://freight.cargo.site/w/725/i/9f7429d4d757e6cd244c49e61aa7dc694dacf23adeb3f23d6216fb9e9bbeb8da/Drew_E.gif" /> Drew’s Swing AnalysisSession 1<img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f2ae5144162edfff461e33394ac5dda637d704f7b88a520f59c4708071d63dfc/624b0b70bdc66206537fd256_DrewFlanagan_s1_5.png" data-mid="144540893" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f2ae5144162edfff461e33394ac5dda637d704f7b88a520f59c4708071d63dfc/624b0b70bdc66206537fd256_DrewFlanagan_s1_5.png" />Session 12 <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/42bb9b38d665f234fa64bf03139bf0841627df7832236ad85451f0260701d1fb/624b0b70bdc66206537fd256_DrewFlanagan_s12_5.png" data-mid="144540896" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/42bb9b38d665f234fa64bf03139bf0841627df7832236ad85451f0260701d1fb/624b0b70bdc66206537fd256_DrewFlanagan_s12_5.png" /> Maddie’s Swing Session 1 <img width="725" height="408" width_o="725" height_o="408" data-src="https://freight.cargo.site/t/original/i/51bf29f7f2c1a6db951da82d8f30b32fe5245927a3b1af084f415be34b397f51/Maddie_B.gif" data-mid="144401377" border="0" src="https://freight.cargo.site/w/725/i/51bf29f7f2c1a6db951da82d8f30b32fe5245927a3b1af084f415be34b397f51/Maddie_B.gif" />Session 12 <img width="725" height="408" width_o="725" height_o="408" data-src="https://freight.cargo.site/t/original/i/ab7daf854e7cb5d2bfa0bb9276e719879b88758db252c870e585cb6ef31b7068/Maddie_E.gif" data-mid="144401378" border="0" src="https://freight.cargo.site/w/725/i/ab7daf854e7cb5d2bfa0bb9276e719879b88758db252c870e585cb6ef31b7068/Maddie_E.gif" /> Maddie’s Swing AnalysisSession 1 <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/24de59108e7c99508c933cb83bec09c36d7ae58706c3e67d5f96577928bf12fd/624b0e41921f0d066fd89aa9_MaddieJohnson_s1_1.png" data-mid="144541064" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/24de59108e7c99508c933cb83bec09c36d7ae58706c3e67d5f96577928bf12fd/624b0e41921f0d066fd89aa9_MaddieJohnson_s1_1.png" /> Session 12 <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9ec14a05ea6f7ccbd81da2bfa1098d50a3ba90f9a9db8e4f4ed6632ca1a4c84d/624b0e41921f0d066fd89aa9_MaddieJohnson_s12_1.png" data-mid="144541070" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/9ec14a05ea6f7ccbd81da2bfa1098d50a3ba90f9a9db8e4f4ed6632ca1a4c84d/624b0e41921f0d066fd89aa9_MaddieJohnson_s12_1.png" /> How It ExtendedBecause the program was only made for a lucky few, we extended the program online in the form of a free educational tool for parents and guardians. Below is just an example of one of the sections. See the whole thing here. The beautiful art direction/design are by Gabby Gonzaga and well-crafted words are by Kayla Andersen. <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/85145005cbab5d37ad93747189835e2850f4ea134281ebe5d5f401f1ae5a9972/SAS_TBL_LP_DP_2.gif" data-mid="144474620" border="0" src="https://freight.cargo.site/w/540/i/85145005cbab5d37ad93747189835e2850f4ea134281ebe5d5f401f1ae5a9972/SAS_TBL_LP_DP_2.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/06d784a9eca3992aa06c42761f294026feb15c24a5da1a1c7c33886a9ec97c20/5_SAS_TBL_DP_Contact_Cover_V5.gif" data-mid="144474539" border="0" src="https://freight.cargo.site/w/720/i/06d784a9eca3992aa06c42761f294026feb15c24a5da1a1c7c33886a9ec97c20/5_SAS_TBL_DP_Contact_Cover_V5.gif" /> <img width="864" height="1536" width_o="864" height_o="1536" data-src="https://freight.cargo.site/t/original/i/0b9c6fb3c234e8191ae24fed44c7991df1b4098350783808c801ccf57c69dfec/SAS---The-Batting-Lab_-Data-Playbook-3.jpg" data-mid="144474693" border="0" src="https://freight.cargo.site/w/864/i/0b9c6fb3c234e8191ae24fed44c7991df1b4098350783808c801ccf57c69dfec/SAS---The-Batting-Lab_-Data-Playbook-3.jpg" /> <img width="864" height="1536" width_o="864" height_o="1536" data-src="https://freight.cargo.site/t/original/i/45c4b42aa7c2aebf86489236cd1346294e8d5f727a3d4c7f3b05a93bb6c25892/SAS---The-Batting-Lab_-Data-Playbook-5.jpg" data-mid="144474691" border="0" src="https://freight.cargo.site/w/864/i/45c4b42aa7c2aebf86489236cd1346294e8d5f727a3d4c7f3b05a93bb6c25892/SAS---The-Batting-Lab_-Data-Playbook-5.jpg" /> <img width="864" height="1536" width_o="864" height_o="1536" data-src="https://freight.cargo.site/t/original/i/576790e0e0de1a37a0f971a1d3045e03ff853d4b57a0c9f1aab70a185e9c6de8/SAS---The-Batting-Lab_-Data-Playbook-4.jpg" data-mid="144474692" border="0" src="https://freight.cargo.site/w/864/i/576790e0e0de1a37a0f971a1d3045e03ff853d4b57a0c9f1aab70a185e9c6de8/SAS---The-Batting-Lab_-Data-Playbook-4.jpg" /> <img width="864" height="1536" width_o="864" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9a9668f123137616cd411d8509bffe5452c83b364d9a54260161a8d2f85433e8/SAS---The-Batting-Lab_-Data-Playbook-6.jpg" data-mid="144474690" border="0" src="https://freight.cargo.site/w/864/i/9a9668f123137616cd411d8509bffe5452c83b364d9a54260161a8d2f85433e8/SAS---The-Batting-Lab_-Data-Playbook-6.jpg" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/9df23c70494bdac87420077f64f5842b3bdfacaafffa44c6ebeecdf48de2177d/SAS_Data-Playbook_Contact_Coaching-Clipboard.jpg" data-mid="144474735" border="0" src="https://freight.cargo.site/w/1000/i/9df23c70494bdac87420077f64f5842b3bdfacaafffa44c6ebeecdf48de2177d/SAS_Data-Playbook_Contact_Coaching-Clipboard.jpg" /> <img width="864" height="1536" width_o="864" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f0b4cc563b441bed7611d4680899ee2ef408a8e4f89f43235b2f72fc1ac78464/SAS---The-Batting-Lab_-Data-Playbook-7.jpg" data-mid="144474689" border="0" src="https://freight.cargo.site/w/864/i/f0b4cc563b441bed7611d4680899ee2ef408a8e4f89f43235b2f72fc1ac78464/SAS---The-Batting-Lab_-Data-Playbook-7.jpg" /> <img width="2074" height="2684" width_o="2074" height_o="2684" data-src="https://freight.cargo.site/t/original/i/0c9f78af90c01e16a0fb4804f73d508c2fee39e267280ddaa3dcb26aea8dbd0b/SAS_Data-Playbook_Contact_Scoreboard.jpg" data-mid="144474736" border="0" src="https://freight.cargo.site/w/1000/i/0c9f78af90c01e16a0fb4804f73d508c2fee39e267280ddaa3dcb26aea8dbd0b/SAS_Data-Playbook_Contact_Scoreboard.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1c40f47b831fff324bf2dec5d13bd695447a92d8f2f27c603863a42dc6603882/Contact_step8.gif" data-mid="144474585" border="0" src="https://freight.cargo.site/w/1000/i/1c40f47b831fff324bf2dec5d13bd695447a92d8f2f27c603863a42dc6603882/Contact_step8.gif" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/5415f459b5fdf43424eb35235cb6cb73ab37c3907cb0b824041e48fe0c79b679/SAS_Data-Playbook_Contact_Drill.jpg" data-mid="144474737" border="0" src="https://freight.cargo.site/w/1000/i/5415f459b5fdf43424eb35235cb6cb73ab37c3907cb0b824041e48fe0c79b679/SAS_Data-Playbook_Contact_Drill.jpg" /> https://kassandrapollard.com/New-York-Lottery-Meet-the-Multipliers Fri, 03 Jun 2022 00:23:43 +0000 Kassandra's Portfolio https://kassandrapollard.com/New-York-Lottery-Meet-the-Multipliers window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-47551364-1'); “Meet the Multipliers“ New York Lottery’s Multiplier Scratch-Off Game 2022 Campaign The New York Lottery’s X Series’ family of Scratch-Off tickets can multiply your win. So, to announce the X Series’ biggest ticket drop yet, we introduced New York to another family of winners: The Monteros. (A family who also likes to multiply their wins.) Then, multiplied the campaign 3X. My Roles Concept Development, Copywriting, Creative Direction Project RecognitionAdweek, Shots, Ads of the World <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/600422464bd37876ede01ca526e9d259e07a7442d653d24a5575956390aeee49/MicrosoftTeams-image-19.png" data-mid="144473866" border="0" src="https://freight.cargo.site/w/1000/i/600422464bd37876ede01ca526e9d259e07a7442d653d24a5575956390aeee49/MicrosoftTeams-image-19.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1721a81aeb1951ac715970aa5bd852455e75f42b25c94873439f8467958e7005/nylotto_50x_9x16_social_v205_alt-legal_pr_IGS.gif" data-mid="144468698" border="0" src="https://freight.cargo.site/w/1000/i/1721a81aeb1951ac715970aa5bd852455e75f42b25c94873439f8467958e7005/nylotto_50x_9x16_social_v205_alt-legal_pr_IGS.gif" /> <img width="836" height="1486" width_o="836" height_o="1486" data-src="https://freight.cargo.site/t/original/i/856e55beffc48a0631b7f0fd593d9a159f78af0329449c86a3c828d36417c8d3/50X_SnapLens.png" data-mid="144469189" border="0" src="https://freight.cargo.site/w/836/i/856e55beffc48a0631b7f0fd593d9a159f78af0329449c86a3c828d36417c8d3/50X_SnapLens.png" /> The New York Lottery released these tickets in three phrases. So, because we’re gluttons for punishment, we decided to shoot and edit three different versions of the spot; produce three different radio ads; design three different OOH and print campaigns; and concept three different social activations and posts. Each time someone saw or heard our ads over the three month run, they were slightly different. <img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/5064f965a03973343782604c599b3360e937ac9670fa5fc1ad805eb440dddce4/NYL_9TimesSquare_insitu_ABCDEF.gif" data-mid="144466988" border="0" src="https://freight.cargo.site/w/1000/i/5064f965a03973343782604c599b3360e937ac9670fa5fc1ad805eb440dddce4/NYL_9TimesSquare_insitu_ABCDEF.gif" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f6a97c523689bff5173c6aa5121483001ea20b6e7c7d394eebe558039c59fc6e/MicrosoftTeams-image-20.png" data-mid="144473867" border="0" src="https://freight.cargo.site/w/1000/i/f6a97c523689bff5173c6aa5121483001ea20b6e7c7d394eebe558039c59fc6e/MicrosoftTeams-image-20.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/786ad2f5303e4028e3b34b1491fa76792954652ee6c37d5dc82e7dc8c168d9dc/NYC_Multiplier_LinkNYC_Static_100a.png" data-mid="144473741" border="0" src="https://freight.cargo.site/w/1000/i/786ad2f5303e4028e3b34b1491fa76792954652ee6c37d5dc82e7dc8c168d9dc/NYC_Multiplier_LinkNYC_Static_100a.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/641225d7a9b8aeb993fffe375a82b3c1bbe9b52b1a37e0525ed83b51590e7630/NYLottery_200x_15--GSTV.gif" data-mid="144466990" border="0" src="https://freight.cargo.site/w/1000/i/641225d7a9b8aeb993fffe375a82b3c1bbe9b52b1a37e0525ed83b51590e7630/NYLottery_200x_15--GSTV.gif" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f4b0dbd71d3a04ff58e53705db2226aaf8a0584f69c82be0ca2f04315afb4073/MicrosoftTeams-image-21.png" data-mid="144473868" border="0" src="https://freight.cargo.site/w/1000/i/f4b0dbd71d3a04ff58e53705db2226aaf8a0584f69c82be0ca2f04315afb4073/MicrosoftTeams-image-21.png" /> <img width="738" height="738" width_o="738" height_o="738" data-src="https://freight.cargo.site/t/original/i/d78cc9b9d840543053c4905108ed8b82af7f9ad1ddf9a22a6f2381d826355db6/200X_IG_Paid_Post.png" data-mid="144543054" border="0" src="https://freight.cargo.site/w/738/i/d78cc9b9d840543053c4905108ed8b82af7f9ad1ddf9a22a6f2381d826355db6/200X_IG_Paid_Post.png" /> https://kassandrapollard.com/Olay-Face-the-Runway Mon, 17 Sep 2018 03:27:23 +0000 Kassandra's Portfolio https://kassandrapollard.com/Olay-Face-the-Runway window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-47551364-1'); "Face the Runway" Olay’s Face Anything Campaign Launch Activation Women are 30% more likely to have their personalities critiqued—making them feel uncomfortable in their own skin. (This was especially true of our new millennial target.)So, to help inspire more women to feel confident in their skin, we challenged 19 fearless women to walk a typically-critical NYFW runway makeup-free after using our products for 28 days. Face the Runway—a first-of-its-kind makeup-free, judgement-free, fashion-free NYFW runway show—had the models walk against a backdrop that allowed a specially designed-dress to blend in so they could stand out. My Roles Concept Development, Copywriting, Creative Direction Project RecognitionElle,&nbsp;Essence,&nbsp;Glamour,&nbsp;Shape,&nbsp;Today, Teen Vogue,&nbsp;Women’s Wear Daily,&nbsp;People,&nbsp;Forbes,&nbsp;Bustle,&nbsp;Refinery 29,&nbsp;Daily Mail,&nbsp;Yahoo,&nbsp;Yahoo Lifestyle,&nbsp;BNStyle The Runway Built in a way that allowed the models to spend the most amount of time front and center, our runway gave each woman a custom intro video that featured a makeup-free photo, an audio recording of them standing up to critisim, and their “too” statement. <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/dd2209e81c9f2b7c62e7a181a1e0d8b3bf16f05203c58fe9e03c6c50dcdfb950/IMG_6006.jpg" data-mid="24510730" border="0" src="https://freight.cargo.site/w/1000/i/dd2209e81c9f2b7c62e7a181a1e0d8b3bf16f05203c58fe9e03c6c50dcdfb950/IMG_6006.jpg" /> <img width="4836" height="3224" width_o="4836" height_o="3224" data-src="https://freight.cargo.site/t/original/i/5a20c2ef9a1ea58210ac67c58cbdc762bed2fc4516935d890eedf2e1ae275fc4/IMG_5982.jpg" data-mid="24343898" border="0" src="https://freight.cargo.site/w/1000/i/5a20c2ef9a1ea58210ac67c58cbdc762bed2fc4516935d890eedf2e1ae275fc4/IMG_5982.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/279a243788f19bf95195c956922b533bfb13fbd1094f5ba841888bbec3ddb34e/775226815_JY_4696_2B77E210EC9D36D9AF350A3A7EA6C44E.JPG" data-mid="24308885" border="0" src="https://freight.cargo.site/w/1000/i/279a243788f19bf95195c956922b533bfb13fbd1094f5ba841888bbec3ddb34e/775226815_JY_4696_2B77E210EC9D36D9AF350A3A7EA6C44E.JPG" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/554e1831a23836f07f291810a3f29f3b3f70a64828b4282aaa9aec7d3e5b890d/775226815_JY_0273_4102A2F823DC1FF662DE91904DD853FC.JPG" data-mid="24307846" border="0" src="https://freight.cargo.site/w/1000/i/554e1831a23836f07f291810a3f29f3b3f70a64828b4282aaa9aec7d3e5b890d/775226815_JY_0273_4102A2F823DC1FF662DE91904DD853FC.JPG" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/ced51ffd8f3f4355027deb0ce3d1e50a258dc203702c24a2b4ed7cc05371f0d0/775226815_JY_5556_3AF65ED1685BA18DF8FDD7BEA53AA271.JPG" data-mid="24308898" border="0" src="https://freight.cargo.site/w/1000/i/ced51ffd8f3f4355027deb0ce3d1e50a258dc203702c24a2b4ed7cc05371f0d0/775226815_JY_5556_3AF65ED1685BA18DF8FDD7BEA53AA271.JPG" /> The LoungeOutside of the runway, we designed the entire lounge space to be Instagrammable—with each section as photoworthy as the next. It served as a reception area and a place to watch the live stream.&nbsp; <img width="4938" height="3292" width_o="4938" height_o="3292" data-src="https://freight.cargo.site/t/original/i/cf2e3572db1ad9b810dc7314cbff2b2972cf2da7fead61fa95f5311d1a508944/IMG_6213.jpg" data-mid="24343907" border="0" src="https://freight.cargo.site/w/1000/i/cf2e3572db1ad9b810dc7314cbff2b2972cf2da7fead61fa95f5311d1a508944/IMG_6213.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/3abb77fee4b112fd6fe2d806ba6eff2be5b32e35f2a87d947876031f97f27798/IMG_5895.jpg" data-mid="24343897" border="0" src="https://freight.cargo.site/w/1000/i/3abb77fee4b112fd6fe2d806ba6eff2be5b32e35f2a87d947876031f97f27798/IMG_5895.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/6409577cbbde4441818926d87992e41906c281d70e614e9457484334569a7c04/IMG_6015.jpg" data-mid="24343899" border="0" src="https://freight.cargo.site/w/1000/i/6409577cbbde4441818926d87992e41906c281d70e614e9457484334569a7c04/IMG_6015.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/ef811adbf347bc34c2622f864f17788dcd696f2cf2071786ba07eac266842f8d/IMG_6023.jpg" data-mid="24343900" border="0" src="https://freight.cargo.site/w/1000/i/ef811adbf347bc34c2622f864f17788dcd696f2cf2071786ba07eac266842f8d/IMG_6023.jpg" /> The Lounge Selfie Station&nbsp;A built-in photo opp that featured some of the most common criticisms women get everyday and a chance to write-in their own. <img width="4000" height="2662" width_o="4000" height_o="2662" data-src="https://freight.cargo.site/t/original/i/701fc8748906d0c29da402042a7a526792c6a67d2ff443331d49cf3fb5745e40/775226815_IS_7040_97D8C7EA0B958EEC893B04476A4AE1A9.JPG" data-mid="24308267" border="0" src="https://freight.cargo.site/w/1000/i/701fc8748906d0c29da402042a7a526792c6a67d2ff443331d49cf3fb5745e40/775226815_IS_7040_97D8C7EA0B958EEC893B04476A4AE1A9.JPG" /> <img width="4928" height="3280" width_o="4928" height_o="3280" data-src="https://freight.cargo.site/t/original/i/607e32b66e69ad65cdc2cb98a233e72965e4b6072855d3556d65385f562a6ed0/775226815_IS_7270_D5AD07CDD1DDDB8766BADB4222E0DEA6.JPG" data-mid="24307821" border="0" src="https://freight.cargo.site/w/1000/i/607e32b66e69ad65cdc2cb98a233e72965e4b6072855d3556d65385f562a6ed0/775226815_IS_7270_D5AD07CDD1DDDB8766BADB4222E0DEA6.JPG" /> <img width="4715" height="3143" width_o="4715" height_o="3143" data-src="https://freight.cargo.site/t/original/i/ae718d1ffe9760577060bc6de2f3e8eb7398231e56bc3401431529842ea8fdde/IMG_6386.jpg" data-mid="24343914" border="0" src="https://freight.cargo.site/w/1000/i/ae718d1ffe9760577060bc6de2f3e8eb7398231e56bc3401431529842ea8fdde/IMG_6386.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/6ba013ce99e915c667fe3607dda96fad517c21694933bb10c0242f5032214a1f/775226815_JY_5806_05BA52A8D5939EAC5C06CC8B11BA3D7C.JPG" data-mid="24307863" border="0" src="https://freight.cargo.site/w/1000/i/6ba013ce99e915c667fe3607dda96fad517c21694933bb10c0242f5032214a1f/775226815_JY_5806_05BA52A8D5939EAC5C06CC8B11BA3D7C.JPG" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/2aff5650bd3757a85ef0f618c72958932c848a8dce38e8a9fb68713541bf5960/IMG_6405.jpg" data-mid="24343917" border="0" src="https://freight.cargo.site/w/1000/i/2aff5650bd3757a85ef0f618c72958932c848a8dce38e8a9fb68713541bf5960/IMG_6405.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/f8673edb8d658ea94cd1d7808e1bdb05674f40eed07521141c9d51e5efc34aaa/IMG_6363.jpg" data-mid="24343913" border="0" src="https://freight.cargo.site/w/1000/i/f8673edb8d658ea94cd1d7808e1bdb05674f40eed07521141c9d51e5efc34aaa/IMG_6363.jpg" /> <img width="4000" height="2662" width_o="4000" height_o="2662" data-src="https://freight.cargo.site/t/original/i/8c8f0cd7a4da53d350a47e58f37cd1c46ced7c7270bf0cfe6b616822340849fe/775226815_IS_7312_77BDAEA17E389B2406F112E654B5523A.JPG" data-mid="24308271" border="0" src="https://freight.cargo.site/w/1000/i/8c8f0cd7a4da53d350a47e58f37cd1c46ced7c7270bf0cfe6b616822340849fe/775226815_IS_7312_77BDAEA17E389B2406F112E654B5523A.JPG" /> The Lounge No-Makeup Station We also gave away t-shirts that let guests wear the most common “too” statements loud and proud. But, first, they had to go makeup-free, too. <img width="4928" height="3280" width_o="4928" height_o="3280" data-src="https://freight.cargo.site/t/original/i/837f33a4387a35f4946ae48eb056bf131c2b7f87485515a265bff02356200387/775226815_IS_6947_436751797B21EC1CD7905FD294E67E9E.JPG" data-mid="24307811" border="0" src="https://freight.cargo.site/w/1000/i/837f33a4387a35f4946ae48eb056bf131c2b7f87485515a265bff02356200387/775226815_IS_6947_436751797B21EC1CD7905FD294E67E9E.JPG" /> <img width="4722" height="3148" width_o="4722" height_o="3148" data-src="https://freight.cargo.site/t/original/i/2956282565f44ea9b598109895f70bac6310380c7fb00f2cf9287a87f3a6ab95/IMG_5688.jpg" data-mid="24343891" border="0" src="https://freight.cargo.site/w/1000/i/2956282565f44ea9b598109895f70bac6310380c7fb00f2cf9287a87f3a6ab95/IMG_5688.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/ae14952670885bcc988284cec9821b2df671c74212eb5288428f1f78d84c524f/IMG_6190.jpg" data-mid="24343904" border="0" src="https://freight.cargo.site/w/1000/i/ae14952670885bcc988284cec9821b2df671c74212eb5288428f1f78d84c524f/IMG_6190.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/3938d427dad690cacc5dfe2f99419d95a815a22e794d519bb3049a7e72226598/IMG_6227.jpg" data-mid="24343908" border="0" src="https://freight.cargo.site/w/1000/i/3938d427dad690cacc5dfe2f99419d95a815a22e794d519bb3049a7e72226598/IMG_6227.jpg" /> <img width="4245" height="2830" width_o="4245" height_o="2830" data-src="https://freight.cargo.site/t/original/i/fed9e743d4b589804816bc318858565ee1fcead6f239a043db2da6f54a94a846/IMG_6194.jpg" data-mid="24343905" border="0" src="https://freight.cargo.site/w/1000/i/fed9e743d4b589804816bc318858565ee1fcead6f239a043db2da6f54a94a846/IMG_6194.jpg" /> The Lounge 28-Day Challenge StationGuests had the chance to take their own 28-day Challenge with a free product giveaway, and take picture in front of a faux Instagram post built with the actual products. <img width="4000" height="2662" width_o="4000" height_o="2662" data-src="https://freight.cargo.site/t/original/i/d07877798f68c96a90f3df76bc8ae95a405c1b1231a40b365121a169305b2242/775226815_IS_7086_2C9D73AFD4F0B8227AF1C20E2CA799CD.JPG" data-mid="24308362" border="0" src="https://freight.cargo.site/w/1000/i/d07877798f68c96a90f3df76bc8ae95a405c1b1231a40b365121a169305b2242/775226815_IS_7086_2C9D73AFD4F0B8227AF1C20E2CA799CD.JPG" /> <img width="4928" height="3280" width_o="4928" height_o="3280" data-src="https://freight.cargo.site/t/original/i/09892988dabe9bb4d3c15010fbb593936a892525c3764d7e9d2ed68baff8181d/775226815_IS_7098_CE29223FB5E3E630D9A444E8DE56F4DB.JPG" data-mid="24307819" border="0" src="https://freight.cargo.site/w/1000/i/09892988dabe9bb4d3c15010fbb593936a892525c3764d7e9d2ed68baff8181d/775226815_IS_7098_CE29223FB5E3E630D9A444E8DE56F4DB.JPG" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c379c8db6b7af1c586a55886193331d12cfb9693ef653fed4656951c8bd458f1/IMG_5650.jpg" data-mid="24343830" border="0" src="https://freight.cargo.site/w/1000/i/c379c8db6b7af1c586a55886193331d12cfb9693ef653fed4656951c8bd458f1/IMG_5650.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/d778a117f65fee85f8cc15f190af8fe70168ae0feb9238df069472570da95d35/IMG_5813.jpg" data-mid="24343895" border="0" src="https://freight.cargo.site/w/1000/i/d778a117f65fee85f8cc15f190af8fe70168ae0feb9238df069472570da95d35/IMG_5813.jpg" /> <img width="4809" height="3206" width_o="4809" height_o="3206" data-src="https://freight.cargo.site/t/original/i/580b6c6e94680a6466666f4ec720481d0a0ea020ac3c3c572d05acb1000be383/IMG_6145.jpg" data-mid="24343901" border="0" src="https://freight.cargo.site/w/1000/i/580b6c6e94680a6466666f4ec720481d0a0ea020ac3c3c572d05acb1000be383/IMG_6145.jpg" /> https://kassandrapollard.com/New-York-Lottery-The-Mystery-of-the-Missing-Ticket Fri, 03 Jun 2022 23:19:09 +0000 Kassandra's Portfolio https://kassandrapollard.com/New-York-Lottery-The-Mystery-of-the-Missing-Ticket “The Mystery of the Missing Ticket” $1,000,000 Premiere Scratch-Off Second-Chance ActivationTo promote the New York Lottery’s $1,000,000 Premiere Scratch-Off ticket, another team decided to create a fake, murder-mystery, “Knives Out”-style, movie trailer to promote it. So, when they needed a social extension for their campaign, we thought what anyone would think when they hear about a case that needs solving. “This needs a true crime podcast.”Thus, we created “The Mystery of the Missing Ticket”. An unsolved mystery podcast created to help New York Lottery fans figure out who took the $1,000,000 Premiere ticket in the commercial for a chance to win a New York Lottery Prize Pack. My Roles Concept Development, Copywriting, Resident Podcast Expert To help New York Lottery fans collect and connect the clues, we shared additional information about the characters on our social media channels. &nbsp; <img width="1074" height="1912" width_o="1074" height_o="1912" data-src="https://freight.cargo.site/t/original/i/ea03b9f0a00c520377c645fe1ac4c0c232d30cad2b36da2e062fbe87d59e80bb/1.CaseFilesTheo.jpg" data-mid="144511362" border="0" src="https://freight.cargo.site/w/1000/i/ea03b9f0a00c520377c645fe1ac4c0c232d30cad2b36da2e062fbe87d59e80bb/1.CaseFilesTheo.jpg" /> <img width="1074" height="1912" width_o="1074" height_o="1912" data-src="https://freight.cargo.site/t/original/i/b8b98db5c86d873226b327b62ef835ab4f7e75d4770889e98564b73a7277aca6/2.CaseFilesMira.jpg" data-mid="144511363" border="0" src="https://freight.cargo.site/w/1000/i/b8b98db5c86d873226b327b62ef835ab4f7e75d4770889e98564b73a7277aca6/2.CaseFilesMira.jpg" /> <img width="1074" height="1912" width_o="1074" height_o="1912" data-src="https://freight.cargo.site/t/original/i/e8bfec96d6d5b8ca09ab8959d947fc539485682c27a17ff51f1fb35a5c8d8e57/3.CaseFilesChauncey.jpg" data-mid="144511364" border="0" src="https://freight.cargo.site/w/1000/i/e8bfec96d6d5b8ca09ab8959d947fc539485682c27a17ff51f1fb35a5c8d8e57/3.CaseFilesChauncey.jpg" /> <img width="1074" height="1912" width_o="1074" height_o="1912" data-src="https://freight.cargo.site/t/original/i/106fd90670fdec373dee571932ce54db6cab2b95baa5937123343b8c4cd8c0a4/4.CaseFilesEdward.jpg" data-mid="144511365" border="0" src="https://freight.cargo.site/w/1000/i/106fd90670fdec373dee571932ce54db6cab2b95baa5937123343b8c4cd8c0a4/4.CaseFilesEdward.jpg" /> <img width="1074" height="1912" width_o="1074" height_o="1912" data-src="https://freight.cargo.site/t/original/i/a92fee49205944385630b09e6c77cc2018f834e374096e461113cdee2aead326/5.CaseFilesEmma.jpg" data-mid="144511366" border="0" src="https://freight.cargo.site/w/1000/i/a92fee49205944385630b09e6c77cc2018f834e374096e461113cdee2aead326/5.CaseFilesEmma.jpg" /> <img width="1074" height="1912" width_o="1074" height_o="1912" data-src="https://freight.cargo.site/t/original/i/60e642bfe8f5718cd74e8ca61ddd4d45f1bef24ba52598e7aa5850ec06a99c8c/7.CaseFilesEugene.jpg" data-mid="144511367" border="0" src="https://freight.cargo.site/w/1000/i/60e642bfe8f5718cd74e8ca61ddd4d45f1bef24ba52598e7aa5850ec06a99c8c/7.CaseFilesEugene.jpg" /> <img width="1074" height="1912" width_o="1074" height_o="1912" data-src="https://freight.cargo.site/t/original/i/f2928fb7e84658124046748b3a8a5a1af8b6ac20797e8e7f17b48b527c4036d1/8.CaseFilesDetective.jpg" data-mid="144511368" border="0" src="https://freight.cargo.site/w/1000/i/f2928fb7e84658124046748b3a8a5a1af8b6ac20797e8e7f17b48b527c4036d1/8.CaseFilesDetective.jpg" /> The podcast was released on our social media channels and Spotify. In the series, our fake, true-crime hosts shared interviews with the family, consulted a chandelier expert, and revealed their own theories. To enter to win, all fans had to do is leave their best guess in the comments. (A few episodes were co-written by Angus Robertson.) After a week of daily episode drops, we finally revealed whodunnit on our social channels and announced a winner. While the podcast lived for a very limited time, we still promoted it like a real podcast launch through OOH and online media. <img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/15e0e5342c4e1be63c17652ea600b03bf00f769a2cc2930f475e11a0309997be/NYL_MOTMT_OOH_2.png" data-mid="144512027" border="0" src="https://freight.cargo.site/w/288/i/15e0e5342c4e1be63c17652ea600b03bf00f769a2cc2930f475e11a0309997be/NYL_MOTMT_OOH_2.png" /> <img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/b8a6a0b0e511169e2f26686686539dd9c4f8313cf64d5c4e0fa0d69b54289f5e/NYL_MOTMT_OOH.png" data-mid="144512028" border="0" src="https://freight.cargo.site/w/288/i/b8a6a0b0e511169e2f26686686539dd9c4f8313cf64d5c4e0fa0d69b54289f5e/NYL_MOTMT_OOH.png" /> <img width="512" height="256" width_o="512" height_o="256" data-src="https://freight.cargo.site/t/original/i/9fe7181806e3c86b82f9014971350f6c39f103ba406bc6e03757c01c5e8cfd39/NYL_MOTMT_Banner_2.jpg" data-mid="144509832" border="0" src="https://freight.cargo.site/w/512/i/9fe7181806e3c86b82f9014971350f6c39f103ba406bc6e03757c01c5e8cfd39/NYL_MOTMT_Banner_2.jpg" /> https://kassandrapollard.com/Powerade-See-the-Power Wed, 19 Jun 2019 22:04:18 +0000 Kassandra's Portfolio https://kassandrapollard.com/Powerade-See-the-Power window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-47551364-1'); “See the Power“ Powerade’s 2019 FIFA Women’s World Cup CampaignIn 1999, Brandi Chastain’s goal clenched a historic Women’s World Cup victory—encouraging young girls nationwide to pick up a ball, lace up their cleats, and head on to the pitch. So, for the 20th anniversary of this win—the 2019 FIFA Women’s World Cup—we celebrated the moment’s impact with a story that follows Crystal Dunn’s (Women’s National Team rising star) journey to the world stage. A story that allowed us to demonstrate the power of equal coverage and representation in sports. My Roles Concept Development, Copywriting, Creative Direction Project RecognitionForbes, The&nbsp;Drum Broadcast Originally slated to be an online film, the CMO of Coca-Cola liked it so much the client moved around other media to run it during the Women’s World Cup and beyond. Digital Assets Below is a fraction of the other assets we created for the campaign. There were Snaps, ‘grams, and banners galore. <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/d9d110ccf8a7e2ac6ef5da6de8c0ff47427c4d2d30f499f2e9e1cccc4e3e519b/Powerade_Half-Page_300x600_2.gif" data-mid="45143257" border="0" src="https://freight.cargo.site/w/300/i/d9d110ccf8a7e2ac6ef5da6de8c0ff47427c4d2d30f499f2e9e1cccc4e3e519b/Powerade_Half-Page_300x600_2.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/8a5b2af691a6212e983e51b04e79d805d1cb9502bfcb28e551d6a2994de53843/Portfolio_IG_Feed_Power_1x1_Square.gif" data-mid="45100243" border="0" src="https://freight.cargo.site/w/540/i/8a5b2af691a6212e983e51b04e79d805d1cb9502bfcb28e551d6a2994de53843/Portfolio_IG_Feed_Power_1x1_Square.gif" /> <img width="624" height="217" width_o="624" height_o="217" data-src="https://freight.cargo.site/t/original/i/96df9fbbe821b513d8fd198c1cfc9c4bfae22f41e6b9ebd12a68ef668ec987f2/Portfolio_MOAC_08_1280x418_trimmed.gif" data-mid="45099724" border="0" src="https://freight.cargo.site/w/624/i/96df9fbbe821b513d8fd198c1cfc9c4bfae22f41e6b9ebd12a68ef668ec987f2/Portfolio_MOAC_08_1280x418_trimmed.gif" /> <img width="238" height="423" width_o="238" height_o="423" data-src="https://freight.cargo.site/t/original/i/f936aa40071e2cca4e1ee63ab9f0281cf953468b6ec890cb8551954b7632373d/Portfolio_IG_Story_Long_for_Powerade_IG_acct_9X16_Vertical.gif" data-mid="45100771" border="0" src="https://freight.cargo.site/w/238/i/f936aa40071e2cca4e1ee63ab9f0281cf953468b6ec890cb8551954b7632373d/Portfolio_IG_Story_Long_for_Powerade_IG_acct_9X16_Vertical.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/adfc49020f308a60d9176151c29f2b5d20070861fd88312aa5592ceff1810332/USWNT-Key-Image_Social-Crop.jpg" data-mid="45143237" border="0" src="https://freight.cargo.site/w/1000/i/adfc49020f308a60d9176151c29f2b5d20070861fd88312aa5592ceff1810332/USWNT-Key-Image_Social-Crop.jpg" /> <img width="454" height="454" width_o="454" height_o="454" data-src="https://freight.cargo.site/t/original/i/6432483e453581a87e9d913dfca6fa08421f1c58aec1c9bcff5432a16c0c829f/Portfolio_MakingofaChampion_IGCarousel_1x1_Square_file01_NoAudio.gif" data-mid="45101020" border="0" src="https://freight.cargo.site/w/454/i/6432483e453581a87e9d913dfca6fa08421f1c58aec1c9bcff5432a16c0c829f/Portfolio_MakingofaChampion_IGCarousel_1x1_Square_file01_NoAudio.gif" /> <img width="594" height="594" width_o="594" height_o="594" data-src="https://freight.cargo.site/t/original/i/26ee022149fe19fbbc109721baa5641022a523b1402a050e1c6469292e82ce34/Portfolio_Drink_Shot_GIF_Looped_video_file.gif" data-mid="45099933" border="0" src="https://freight.cargo.site/w/594/i/26ee022149fe19fbbc109721baa5641022a523b1402a050e1c6469292e82ce34/Portfolio_Drink_Shot_GIF_Looped_video_file.gif" />